Sojo’s long-term mission is simple: create the premier community for people who value integrity, hard work, and being helpful to each other.
In practice, Sojo is a platform similar to existing social networks, with one major difference: Sojo is private. Open networks are fundamentally impossible to moderate, as a malicious user can create numerous fake identities, subverting the integrity of the platform. This is an existential risk in a time of increasingly powerful identity spoofing via AI, and existing networks are slowly losing this battle.
Fortunately, the good guys have won the fight theoretically. Mechanisms have been invented recently that solve these problems. Sojo simply implements these anti-spam and community protection concepts directly into the fabric of the platform. The result is a platform where integrity and safety are far easier to maintain than the status quo.
Lastly, Sojo is of course new, so we must focus on a few features to start. Messages and posts (similar to Telegram- and LinkedIn-like platforms) are where we are starting, with the long-term vision and reputation of the platform always in mind.
Be awesome to each other. This is not just a glib slogan. It is the guiding principle behind Sojo, from the day-to-day usage of the platform, to its strategy, to its very technological implementation. Moderation on the platform makes frequent use of #CCC and #BATEO tags referencing this key principle.
Sojo is not for everyone. The go-to-market strategy of almost all social networks is growth at any cost. As a result, social norms and basic human decency are increasingly fleeting in these communities. Facebook went from the hottest thing on the planet to the place where primarily boomers remain, unknowingly sharing AI slop. Telegram <a href='telegram.org/moderation'>blocks 100,000+ channels every day</a>. LinkedIn is bereft of actual business content. Upvote bots, scams, and low-effort time wasters are everywhere.
Sojo takes a different approach in several ways. First, Sojo is structured as a mission-driven non-profit called the Sojo Foundation. This means the guiding organization is not inherently profit-driven. Additionally, the Foundation issues a SOJO token that is both used for governance and serves an economic purpose throughout the platform.
Second, Sojo is growth-oriented, but not at any cost. An example of our thoughtful approach to growth is sponsorship; new members must be sponsored by an existing member. This may seem strange at first. From a community-building perspective, social platforms fundamentally have two types of operations: (1) safe interactions that clearly add value to the community, and (2) potentially unsafe interactions that could extract value from the community. Interactions in the former category -- such as DMing a friend -- behave like the status quo. Potentially risky interactions -- like sponsoring a new Sojo community member -- require token nanostaking, which temporarily puts capital at risk, but ultimately enabling the Sojo platform to reward positive behavior and punish bad behavior transparently. This nanostaking dramatically improves the quality of the community members and the content coming from the network.
Lastly, it is important to note that the goal of all of this is not elitism, just selectivity. Conflicting opinions are welcome, but communications that are non-constructive (e.g. hateful) are not. It is a simple, hard truth that some people just do not know how to behave, especially online. #SINFE
Content creators / influencers across both web2 and web3 social platforms are routinely compensated, both by the platform itself as well as in-content ads. This ranges from a mild amount of profit sharing to outright ponzi schemes.
In addition to content creators, Sojo moderators and even lurkers earn tokens over time while using various parts of the platform. #CTO
It should be no surprise that safety and positive experiences are fundamental aspects of the Sojo platform
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